
LAGOS, Nigeria – After a thrilling 10-week season, Imisioluwa Ayanwale, popularly known as Imisi, was declared the winner of Big Brother Najja Season 10 in a spectacular grand finale on Sunday, October 5, 2025.
The event, hosted by the charismatic Ebuka Obi-Uchendu, culminated in Imisi outlasting 29 original housemates to claim the ultimate grand prize of 150 million Naira. The prize package includes a significant cash reward, a brand-new vehicle, and lucrative endorsement deals from premier sponsors, including Guinness Nigeria and Smirnoff.
The season, dubbed ’10/10′, kicked off on July 26, 2025, and captivated millions of viewers across the continent with its potent mix of high-stakes strategy, interpersonal drama, and electrifying performances. The tension peaked during the finale with a series of swift evictions that saw fan favorites Kaybobo, Isabella, Mensan, and Jason Jae leave the stage, setting up the final three.
In the end, it was Imisi who stood tall, defeating fellow finalists Dede and Kola to secure the title and the life-changing grand prize. The victory marks a triumphant end to an intense journey for Imisi, whose gameplay and personality made a lasting impression on audiences throughout the season.
Produced by MultiChoice, this milestone tenth season of the reality television phenomenon has once again proven its cultural dominance, crowning a new champion and setting a new benchmark for entertainment in the region.