Kampala Central Candidate Abraham Luzzi Forgoes Traditional Rallies, Embraces Digital-Only Campaign
KAMPALA – In a bold move that breaks from conventional electioneering, Abraham Luzzi, an Independent Candidate for Kampala Central, has officially announced he will not hold any public rallies or engage in door-to-door campaigning for the upcoming elections.
In a formal letter addressed to the Returning Officer of the Electoral Commission, Luzzi outlined his decision to conduct his entire campaign from his designated premises and through digital platforms. The candidate cited the “unnecessary expenditure of time and resources,” “disruption of local businesses,” and instances of “public extortion and inconvenience” as primary reasons for abandoning the traditional rally model.
“This is a move abafunamu. Ate kiyamba mwe!” Luzzi stated in a social media post, directing supporters to his online channels.
In his detailed proposal, titled “NOTICE OF NON-PARTICIPATION IN PUBLIC RALLIES AND PROPOSAL FOR DIGITAL CAMPAIGN ENGAGEMENT,” Luzzi championed digital engagement as a more “efficient, transparent, and inclusive” alternative. He plans to disseminate his manifesto, policies, and campaign updates exclusively through official social media pages on TikTok, Facebook, and WhatsApp groups.
Luzzi argued that this strategy better aligns with modern communication trends, effectively targets the youth demographic, and promotes a “peaceful, cost-effective, and environmentally friendly” campaign process.
Furthermore, his letter serves as a formal recommendation to the National Electoral Commission, urging the body to consider adopting and promoting digital campaign strategies for future elections. He suggested that such a shift could “significantly enhance civic participation” while mitigating logistical and social challenges like public expenditures, corruption, accidents, and voter bribery associated with mass physical gatherings.
The letter, bearing the candidate’s official seal and dated 21st July 2025, was received and recorded by the Electoral Commission office on 27th October 2025. This unprecedented approach is set to test the viability of a fully digital political campaign in the Ugandan context, potentially setting a new precedent for how candidates connect with the electorate.
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