Manchester United has sealed an exclusive three-year partnership with The Coca-Cola Company, naming the global beverage giant as the club’s Official Carbonated Soft Drinks Partner in the United Kingdom and Europe. The deal, which underscores the commercial appeal of both iconic brands, will bring Coca-Cola’s portfolio of beverages to Old Trafford and enhance fan experiences through innovative activations.
Key Highlights of the Partnership
- Pouring Rights: Coca-Cola, Coca-Cola Zero, Diet Coke, Fanta, Fanta Zero, Sprite, Sprite Zero, Dr Pepper, and Dr Pepper Zero will be exclusively served at Old Trafford.
- Fan Engagement: The collaboration will include digital content, community initiatives, and special events designed to deepen connections with supporters.
- Matchday Experiences: A new Pop-Up Pub, set to open in the W1 car park at Old Trafford, will debut on Sunday when Manchester United kicks off their Premier League campaign against Arsenal.
Statements from Leadership
Marc Armstrong, Chief Business Officer at Manchester United, emphasized the shared values of the two brands:
“Coca-Cola and Manchester United are global icons with a history of uniting people. This partnership goes beyond refreshments—it’s about creating unforgettable moments for our fans.”
Elodie Peribere, Senior Marketing Director at Coca-Cola, added:
“Manchester United’s legacy and passionate fanbase make them the perfect partner. We’re excited to deliver uplifting experiences through our beloved brands.”
Strategic Significance
The agreement strengthens Coca-Cola’s presence in football, complementing its existing Premier League-wide partnership. While other top clubs, including Arsenal, Chelsea, and Manchester City, expressed interest, Coca-Cola’s decision to partner exclusively with Manchester United highlights the club’s unparalleled market reach.
Fans can look forward to a season filled with refreshing collaborations, starting with the opening match against Arsenal. As the partnership unfolds, both brands aim to “Drink it In”—celebrating football, fandom, and shared moments of joy.
