Dubai Welcomes Over 9.88 Million International Visitors in First Half of 2025, Setting New Tourism Record
Dubai, UAE – August 3, 2025
Dubai has once again reaffirmed its position as a global tourism powerhouse, welcoming more than 9.88 million international visitors in the first half of 2025—marking a 6% increase compared to the same period in 2024.
This impressive milestone reflects the ambitious vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, aimed at establishing Dubai among the top three global tourism destinations. The achievement aligns with the Dubai Economic Agenda D33, which seeks to double the city’s economic output and position it as one of the world’s most dynamic and diversified economies by 2033.
The surge in tourist numbers is attributed to robust public-private sector collaboration, sustained investment in tourism infrastructure, and an agile global marketing strategy that has successfully showcased Dubai’s diverse attractions, world-class hospitality, and vibrant cultural scene.
Dubai’s Department of Economy and Tourism hailed the milestone as a clear sign of growing international confidence in the emirate as a safe, innovative, and welcoming destination. From luxury travelers to adventure seekers and business tourists, Dubai continues to offer a unique blend of experiences that appeal to global audiences.
As the city extends a heartfelt welcome to millions of visitors from around the world, officials reaffirmed their commitment to maintaining high service standards and delivering unforgettable travel experiences.
“From the heart of the world—Dubai, we thank every traveler who has made our city their destination,” a statement from Dubai Tourism read.
With major events, exhibitions, and festivals still to come in the second half of the year, Dubai remains on track to set new tourism benchmarks and further its legacy as a world-leading destination.
