SYDNEY, Australia – In a significant move to boost tourism ties, a high-profile Business-to-Business (B2B) meeting was held today, hosted in partnership with the Uganda High Commission in Australia and the Uganda Wildlife Authority (UWA).
The event aimed at strengthening tourism collaboration between Uganda and Australia, bringing together over 20 Australian tour operators, government officials, and key tourism stakeholders. The networking engagement served as a dynamic platform to highlight Uganda’s extensive and often understated tourism opportunities.
A central theme of the meeting was showcasing the depth of Uganda’s attractions beyond its famous “Big Seven” wildlife. Officials emphasized the country’s rich cultural tapestry as a major draw for international visitors.
“Uganda boasts a rich and diverse cultural heritage that offers visitors authentic and unforgettable experiences,” said Bradford Ochieng, Deputy CEO of the Uganda Tourism Board. “Events like the Nyege Nyege Festival reflect the creativity and vibrancy of our people, drawing thousands of visitors each year.”
The growing partnership between the two nations was a key point of discussion. Her Excellency Dorothy Hyuha, Uganda’s High Commissioner to Australia, commended the progress in sectoral collaboration.
She reaffirmed Uganda’s commitment to deepening this engagement, signalling a promising future for tourism exchange and mutual growth.
The successful forum marks a pivotal step in positioning Uganda as a multifaceted destination for Australian travellers, inviting them to explore its unique blend of wildlife, culture, and vibrant local experiences.
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