Kampala, August 2025
Ugandan music icon Bebe Cool is making waves across continents with his ongoing “Break The Chains” music tour, highlighted by a high-profile feature on BBC 1Xtra and a dynamic East African media blitz.
Global Spotlight: BBC 1Xtra Premiere
This week, Bebe Cool joined forces with renowned UK tastemaker DJ Edu (host of AfroSounds) for an exclusive premiere of his new single “Cheque” featuring rising star Joshua Baraka. The track received a special London remix tailored for international audiences, fusing Afrobeat with electronic grooves. This marks their third collaboration, following earlier hits like “Games” and Bebe Cool’s 2015 anthem “Born in Africa.” DJ Edu, hailed as the “king of Afrobeat in the UK,” continues to amplify African artists globally through his BBC platform.
Album & Tour Highlights
The Break the Chains album, praised for blending amapiano, reggae, and pan-African rhythms, has garnered critical acclaim. Tracks like “African Love” (featuring Nigeria’s Yemi Alade) and “Motivation” are resonating across the continent. Bebe Cool’s strategic collaboration with Gen-Z artist Joshua Baraka bridges generational gaps, expanding his reach beyond Uganda’s borders.
East African Tour Highlights
Bebe Cool’s Kenya stop generated viral moments and media buzz:
- Traffic Banter: On Kiss FM, he humorously contrasted Nairobi’s gridlock with Kampala’s VIP mobility.
- Heartfelt School Visit: His impromptu performance of “Cheque” with students at Mitaboni ABC Girls School went viral, showcasing his community engagement.
- TV Features: He discussed the album’s vision on K24’s Amka Vibe Check.
Upcoming Tour Stops
The tour now heads to Tanzania, Rwanda, South Africa, and Nigeria, aiming to solidify Bebe Cool’s status as a unifying force in Africa’s evolving music scene.
“Break The Chains” is now streaming globally. Catch DJ Edu’s AfroSounds on BBC Sounds for the “Cheque” remix.
Key Angles Emphasized:
- Global Recognition: BBC feature as a career milestone.
- Strategic Growth: Cross-generational collabs and genre fusion.
- Cultural Impact: Humor, humility, and viral humanitarian moments.
- Pan-African Mission: Tour’s deliberate expansion across the continent.
